Hi, I'm Emily

Founder of ByEmCardenas

I’m a Houston-based creative with a heart for helping brands feel seen. With a background in marketing, psychology, and brand strategy, I help small businesses and creatives build visuals and spaces that tell their story—whether that’s through a scroll-worthy website, thoughtful branding, or curated content.

I started ByEmCardenas to blend what I love most: designing visuals that connect, creating brands with meaning, and helping women-owned businesses show up confidently online. My work lives where aesthetics meet strategy—because looking good online is one thing, but feeling aligned with your brand is another. That’s everything.

When I’m not designing or building client brands, you’ll find me planning creative shoots, catching up on reality TV, or hanging out with my dog, Oreo.

If you’re ready to bring your brand to life with intention (and a little fun), let’s connect!

Ready to build a brand or website that feels like you?

EXPLORE SERVICES

Elisbet, Arch & Alchemy

“Emily seriously helped me so much with my content. I’ve been feeling stuck on what to post and how to make my page feel like me again, and she completely brought my vision to life. She helped me clean up my feed, plan out content that actually feels like my brand, and gave me fresh ideas that I wouldn’t have thought of on my own. I finally feel confident about showing up on my page again! Can’t wait to work together again soon.”